A Quick Guide on How To Write An Executive Summary

How To Write an Executive Summary

An executive summary is an important must-have for every business, company, or brand. It is a brief and usually the first section of your business plan, proposal, or report that provides the overview of the content of the whole document. The purpose of an executive summary is to provide a quick and easy way to understand the main points of a document without having to read the entire thing.

A good executive summary should include information about a company's financial performance, sales figures, marketing strategy, or other key metrics.

Components of an Executive Summary

  1. Business Description: The first section of your executive summary should include an overview/description of your business. These include your business name, location, mission and vision, products/services, value proposition, and target market.

  2. Problem or Opportunity: Clearly state the problem or an opportunity your business wants to address.

  3. Solution: Explain your solution to the problem/opportunity mentioned. This section is where you include details of your products or services and how they will meet the needs of your target market. You should be able to back this up with supporting facts, data, and figures.

  4. Business Model: Your business model should include your target market, your revenue streams, product pricing, and your marketing and sales strategy.

  5. Financial Overview: If you are a new business in need of funding, this section should include your financial projections and proposed revenue within the first year. However, if you are already a well-established business, your financial overview should include your past, current, and projected financial information.

  6. Funding Request: If the purpose of your document is to raise money, this section is where you make your ask. Investors want to know how much money exactly you are looking for.

  7. Your Team: This section includes information on the key members of your management team, their qualifications and experience, and their roles and responsibilities within the business.

Things to note when writing an executive summary

  1. Although an executive summary is usually a part of a larger document, it should be able to function independently on its own.

  2. A good executive summary is brief and straight to the point. Use clear, simple, and concise language to drive your point across. An executive summary is supposed to provide an overview, not a detailed explanation of your business plan, or proposal.

  3. Consider the audience for whom the executive summary is intended and personalize the language and content to their level of understanding and interests.

  4. Provide supporting evidence to back up your research and data. This can include market research, financial projections, and customer testimonials.

  5. Make your document visually appealing. Use a clear and simple format, and include charts, tables, or graphs to make the information more easily digestible.

  6. And finally, do not forget to edit and proofread. Before sending out your executive summary, you should consider getting it reviewed by someone with experience in business writing or your industry.

By following these tips, you can create an executive summary that effectively communicates the key points of your business and grabs the attention of potential investors or partners. Remember, the executive summary is often the first thing that an investor or a decision-maker will read, so it is important to make a good first impression.